Creativity 1A

Creativity can be defined as the use of imagination or original ideas to create something; inventiveness. Alternatively, some argue ‘Good artists borrow, great artists steal’ and this could be another way of defining creativity. When making both my music magazine and music video, I took references from other magazines as well as intertextual references for my video and manipulated them into creating my own idea. However, I recognise that within the brief, I had to create a video and magazine, therefore, I did follow typical conventions of the products, which 

What is creativity?

The use of imagination or original ideas to create something; inventiveness.

‘Good artists borrow, great artists steal’ took intertextual references and manipulated them into creating my own idea.

Eg took existing magazine sell line placement and style and creating my own style from these existing ideas, eg main sell line – I took the idea for the style from another magazine and then created my own main sell line with my artist/design.

Eg intertextual references to spark inspiration for my video, the film ‘a long way down’ uses the song ‘Youth’ in an emotional scene on the beach, this is where I got the inspiration to use Brighton beach and my own ideas and creativity stemmed from that, eg locations I thought about going to London and Brighton as they reflect the emotional state of the character as London is busy and the beach is calming, the creative process to decide where to shoot consisted of thinking of places that show progression and juxtapose each other.

Eg images I took for magazine, use pop punk exiting style and created my own look for the artists I created, eg I used props such as guitars and styled the people in a way that fit the genre, they wore black clothing, makeup, beanies etc.

Eg mask was the origin of the creative process, ideas of how to integrate mask into story line/narrative, use colour of mask to create the use of colour within the video.

Eg bricolage/empty borrowing, to an extent the layout of my magazine was unoriginal, as I followed codes and conventions and produced a magazine that was typical of the punk rock magazine style and colours, eg use of scheme red, white and black is quite common, although this was voted for by people on my survey, placement of sell lines and masthead.

Eg use of colour, black and white with flickers of red and then ending in colour with sepia flashbacks, creative use of colour manipulation to create depth and different aspects to the video, the sepia tones made the flashbacks obvious and separate from the current narrative whilst the flashes of the red dress/door/box.

Eg use of software such as InDesign and Photoshop to edit music magazine, my magazine was created on InDesign, I had never used it before, so I watched tutorials on what to do and how to use it and tried to develop my skills as I went along, Photoshop was also new to me and I did not fully manipulate my images that much, so I hoped to develop this skill as progressed.

Eg ancillary tasks, I wanted to create 3 products that tied into one another to promote the album ‘if you leave’ I took pictures for my advert and digipak, I then used Photoshop to manipulate my images, showing my progress when using Photoshop as I played around with effects and got creative on the image to see what worked best with the product.

Eg challenging codes and conventions of music videos, mine does don’t follow certain theory of music videos, it has not lip syncing or set of universal character traits, there is no binary oppositions between characters eg good vs evil.