Genre
The brief for our A2 advanced
portfolio in media was to create a promotion package for an album by creating a
digipak, advert and music video. I created a these three products for the song
‘Youth’ on the album ‘If You Leave’ (2013) by Daughter, and all my products
adhered to the codes and conventions of the indie/folk genre to accompany the
style of the album. I specifically focused on the simplicity of indie/folk and
the way the style uses simple ideas to convey emotion. Genre is described as a
means of categorising different texts and being able to place them in a
particular group based on codes and conventions as well as producer and audience
relationships. Genres will have recognisable generic pleasures and features for
a particular reason as people will identify themselves within a certain genre.
Goodwin
Schatz
Generic signifier
Iconography
Adherering to conventions
Similarities/differences
Mode of address
Effect on audience (meaning that I was trying to encode for the audience using these signifiers was...)
Effect on audience (meaning that I was trying to encode for the audience using these signifiers was...)
